If you are global citizen of the 21st century internet-connected world, you would have at least tried your hand at blogging. Chances are that, among your options, you have considered starting an education blog. After all, it makes good sense. As anyone familiar with the blogging world knows, education blogs are huge business, and supplementary education services that provide free educational resources are really in big demand out there.
Education is like health. Man or woman, billionaire or a small time city dweller, you are in need of it to survive in the modern society. It is no wonder that education professionals hardly ever run out of jobs. Speaking of jobs and income, did you know that education is a $19.4 billion dollar industry? There are about 74 million students attending grades K-12 in the United States alone, and as you can imagine, school going students make up a sizable chunk of the humanity inhabiting the planet. And what do they all do at the young time of their lives? They study, learn and gain knowledge in whatever way they can. And in the information super highway of the 21st century, what better way to learn than from the World Wide Web?
What makes up an education blog?
In fact, there is no limit to the content that can go into an education blog. If education means providing knowledge and skills, anything under the sun qualifies to be in an education blog. However, if you want to profit from an education blog, it makes good business sense to find a niche for yourself. Your niche could be English education that gives free English lessons to students of various levels. It could be giving free lesson plans to parents who homeschool their children. It could also be a blog that gives out free quizzes in different subjects. It could offer online courses and tutoring. As you can see, the possibilities are endless!
How do you build traffic to your education blog?
The more people visit your blog, the more successful it is. Provide good articles on well-searched keywords. Visit online forums that are populated by people interested in your niche, and publicize your blog there. Be active in social media and post links to your own blog posts, but also share useful information from other blogs. If you do the latter, chances are that they might share your posts too.
How to earn a profit from an education blog?
Here comes the crux of the matter. Most bloggers want to make a profit: there are few that engage in blogging just as a matter of personal expression. But how do you go about monetizing your education blog?
These are the most obvious way to earn a profit from your education bog. One of the ways many bloggers do this is to use something like Google AdSense to place ads on your blog automatically. The downside of this is that you need a lot of traffic to your blog before you can see any money worth talking about from AdSense ads.
2. Banner ads
Another proven way to monetize your blog is to get banner ads from local businesses or businesses that are directly related to your blog. Again, the downside is that most businesses will not pay you much for a banner ad unless there is a lot of traffic to your blog. They need a return on their investment after all.
Does your site offer free value to the education community, or any educational organization or business that you might be promoting? In that case, you might secure a sponsorship from such organizations or businesses. However, as they say, there is no free lunch! These businesses that sponsor your site most likely will want some form of advertising or at least a link in return for their sponsorship.
4. Affiliate sales
Another popular way to make profit out of your education bog is to offer affiliate links to businesses or products you believe in. For example, if you are a blog that gives advice on how to score great grades in SAT, you might review and give a link to a SAT study guide. Places to find affiliate programs include LinkShare, Amazon, Google Affiliate Network, ClickBank and Share A Sale.
5. Selling products and services
As an education blogger, it is highly likely that you are a person who has a lot to offer in terms of products and services to your audience. You might author lesson plans for teachers, study guides for competitive exams, or even offer tutoring. You can use a program such as Payloadzto sell digital content. If you are starting out small, this is one of the best ways to market your blog to your mailing list.
6. Sell Memberships
Another popular option to make money out of your education blog is to sell memberships to gain access to particularly valuable products that you have to offer. For example, if you are a blogger that creates worksheets in K-12 science for teachers, you could charge a membership fee so that they gain access to your worksheets.
Some tricks of the trade
Well, as every blogger believes wholeheartedly, a blog needs a niche audience. It doesn’t pay to widen your coverage. However, this is not necessarily true. You surely can cast a wide net, but you need to put in more work, and write more articles to cover a wide range of topics. A narrow niche would definitely look safer. Then how about education blogs? Does it cover a wide area? In fact, education is such a vast area of human enterprise that you can find numerous niche topics such as lesson plans, quizzes, free worksheets, particular subject contents etc. Another trick of the trade is not to focus on a subject niche, but on a particular demographic. For example, your blog could be directly targeted at students preparing for SAT tests. Suffice to say that with all these tips and tricks up your sleeve, your education blog is surely going to take you places!